Executive Communications
I have experience supporting executive communication needs, including developing media briefs, talking points, and video scripts; conducting and overseeing interviews; ghostwriting op-eds and blogs; and end-to-end management of social media accounts. I know how to study an executive’s mission, learn their voice, and then craft authentic messaging tailored to different media formats and channels.
Get to Know the CEO social spots
This series was developed in response to the client’s request that we humanize the program’s CEO and incorporate his voice into the program’s social media feeds. I developed these interview questions to strategically support multiple messaging campaigns, conducted the interview (including capturing footage), and oversaw post-production. Both these videos exceed account performance benchmarks for impressions and engagements, and they were the highest performing posts for the week they were published. They have since been repurposed by the Office of the CEO for usage beyond social.
Social Account Management
I have provided end-to-end social media account management for multiple CEOs, including crafting communications strategy, developing content, community management, and analytics. I have a proven track record improving performance across all metrics.
Platforms managed: Facebook, Instagram, Twitter/X, LinkedIn
Editorial Ghostwriting
I have written speeches, video scripts, white papers, and more for CEOs and other executive leadership.
I also have experience pitching, placing, and writing op-eds under executive bylines. I am particularly comfortable researching and then writing on technical subjects for both specialist and general audiences.
See an example published in a trade publication here.