National Institutes of Health

All of Us Research Program

Providing communications support for the All of Us Research Program with the aim of translating complex scientific information into digestible and entertaining content that inspires, builds awareness, and educates the various audiences the program is trying to connect with.

All of Us 101

Collaborated with producers to develop an ongoing content series targeting new followers unfamiliar with the program. The series was so successful that it led to a re-brand of the client’s social design approach, becoming the new standard for key program messaging on social.

Influencer Collaborations and On-Screen Talent

Crafted and executed an influencer campaign, including researching potential talent, crafting outreach materials, developing scripts and caption copy, and providing input on visual storytelling.

1.2 million total views
300 program registations
4.2% average engagement rate